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#Osu cowboys wordmark logo update

For formal academic-Īnd research-related communication, faculty may use the OSU academic seal. Or distributed after July 1 will utilize the new "brand" logo.

#Osu cowboys wordmark logo update

The official launch for OSU’s brand update is July 1. If you would like a copy of the new logo, fill out the logo request form on the Trademarks and Licensing website. OSU's campus, college and departmental communications and marketing personnel are working with the Department of Brand Management to develop new logo wordmarks for unit branding. The research indicated that Pistol Pete is a beloved mascot, and we will continue to The research findings demonstrated the OSU “brand” logo has the most audience recognitionĪnd prominence in the marketplace, and it is the strongest logo design among all current

Digital audit of more than 1,600 online OSU accounts and websites.

Design analysis of OSU’s current logos and those of our competitors and Big 12 counterparts.

Market penetration research on our current logos.

Target market research with data from more than 5,000 respondents.

Strengths and weaknesses of the various logos used by OSU including: Extensive market research was used to analyze the Over the past year, OSU's Brand Management team has been working on a strategic effort to elevate the Oklahoma State University brandĪnd position it for future growth.

Read on for more about this strategic project and next steps for the OSU brand. You can connect with usĢ019 Oklahoma State University Brand Update: News by sharing the announcement on your social profiles. This is an exciting time to be a part of the Cowboy family! Help us spread this important We’re one OSU, with one mission, and now one identity.

OSU’s future is the brightest of orange, and I’m extremely proud of our work in advancing That story is the land-grant mission of teaching, research and service, and it’s never been more critical for our students, Used consistently, one logo unifies our identityĪnd communications as we continue to tell the OSU story. Make a sporty statement with this Oklahoma State Cowboys Nike Mens Grey Club Fleece Wordmark Crew Sweatshirt Rally House has a great selection of new and exclusive Oklahoma State Cowboys t-shirts, hats, gifts and apparel, in-store and online. With Oklahoma State University, and provides the opportunity to educate, motivateĪnd inspire wherever our brand appears. This logo is widely recognized and associated regionally, nationally and internationally We are officially launching the use of one logo for the OSU system – the “brand” logo.

Today marks an exciting development in our identity as Oklahoma State University.